Passion for xoxoES is a Russian/Greek brand established in Athens in 2012. The brand’s founder, Elena Sergeeva was born in Russia and raised in Greece. Inspired by the popular sitcom of the 90’s Saved by the Bell, the movie Clueless and all the American high-school and college glam, including the latest Gossip Girl series, gave birth to the idea of creating something fun, easy to wear and glamorous.
The seed was planted during an outing with childhood friends, while discussing the latest fashion trends and our love for Slogan tees.Passion for xoxoES was created to allow everyone to express their Passions! It can be anything as long as it is YOU! The founder believes that anything is possible as long as it is done with PASSION! Let your Passions shine! To check out the brand's official blog/website click here. In the meantime here are some of the images of the latest campaign. Which one is your favourite? Until next time. xoxo ES